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January 6, 2014 Issue Subscribe | View online

10 resolutions marketers must make for 2014


By Drew Hubbard

A little professional self-reflection and improvement never hurt anyone. Here are the resolutions that we as marketers should be making this year.

Branded apps vs. platform apps: Which should you choose?

By Jessica Butcher

There are pros and cons for both branded and platform apps. Here's how to know which one is right for your audience and brand.

3 tips for getting started with native advertising

With Justin Choi

If native advertising is on your 2014 to-do list, here's the 101 on how to begin. Are you meeting these criteria?

Blog Posts

How follow-up customer surveys fall short

By Mark Penson

What would your impression of a restaurant be if the maitre d' called you two days after you dined to ask how your meal was? Is your...

The secret to creating video content that really sticks

By Jennifer Marlo

Did you know that 90 percent of the world's data was created within the last 2 years? No wonder we're all tired of the concept of...

Get and Stay Fit for 2014! Top 3 New Year Resolutions for Mobile App Developers

By Dale Carr

It's that time of year when we look back at our accomplishments as well as some lessons learned, and recommit to doing our best in...

Wearables With Inaccurate Data Are Hardly A Fit

By Jeff Hasen

On the morning of Dec. 25, when the most strenuous thing I had done was to push the button on my Macbook Pro, my new Fitbit Force...

3 Ways to Use Pinterest to Jumpstart Your Brand in 2014

By Lux Narayan

For brands, the end of the year is not a cue to slow down. Rather, you rev your engines to push yourselves harder in the new year....

Cover Stories

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